Pier 9 Festival
A three day music festival in the Rotterdam harbour that needed a new face for its tenth edition, and a campaign to sell it out.
Client
Pier 9 Festival
Sector
Culture
Services
Identity, campaign
Year
2024
Overview
Ten years in, still known as the small one.
Pier 9 had grown into one of the biggest events in the city, but its posters still looked like the first edition. Sponsors saw a local party, not a festival.
We redrew the identity around the harbour itself, then ran a campaign across the city, from tram stops to the lineup app.
Challenge
Be seen in a city full of posters.
Every summer, a dozen festivals fight for the same walls. The campaign had to work in two seconds, from a passing tram, in any weather.
A single word on every poster, and the harbour behind it.
38,000
Tickets sold in eight weeks
100%
Sold out before the lineup
600
Posters across the city