Atlas Labs
A software company that helps labs track their samples, preparing its first international launch after a large funding round.
Client
Atlas Labs
Sector
Technology
Services
Brand, product design
Year
2023
Overview
A strong product that was hard to explain.
Atlas worked and its customers loved it, but the website and the product spoke two different languages. Every demo started with ten minutes of explanation.
We wrote a clear position, built a new identity and designed the product interface on the same system, so the brand and the software feel like one thing.
Challenge
Make a technical product feel simple.
Lab managers are careful buyers. The brand had to look precise and trustworthy, without the cold blue of every other science company.
If a lab manager can explain it to a new hire, the design works.
-40%
Time spent on each demo
3x
Trial sign-ups after launch
1
Design system for brand and product