Studio
Twelve people, one way of working.
We started Velde in 2014 with a simple idea: the people who design the brand should stay with it until it is out in the world.
Clarity first
A brand people understand in three seconds beats a clever one they never get.
Made to last
We design systems that still work in five years, on a shelf, a screen or a street.
Built together
Your team sits with ours. Decisions are made in the room, not in a deck sent at midnight.
Six of the twelve
Lotte Visser
Founder & Creative Director
Daan de Boer
Design Director
Mira Okafor
Strategy Lead
Jonas Weber
Digital Lead
Sara Lindqvist
Senior Designer
Tomás Reyes
Developer
01
Listen
Workshops, interviews and a close look at your market before we draw anything.
02
Define
A clear position and a few words everyone in your company can repeat.
03
Design
Identity, packaging and digital, designed together so they feel like one brand.
04
Launch
Guidelines, templates and support while the brand goes out into the world.
2014
Founded in Rotterdam
12
Designers, writers and developers
140+
Projects delivered
9
Countries of client work