Norra Coffee
A specialty roaster from Utrecht that wanted to leave the farmers market and sit on supermarket shelves, without losing what made it good.
Client
Norra Coffee
Sector
Food & drink
Services
Identity, packaging
Year
2025
Overview
Great coffee, a bag nobody remembered.
Norra roasted some of the best beans in the country, but its kraft bags looked like every other small roaster. Buyers loved the taste and forgot the name.
We built a new identity and a packaging system that works on a crowded shelf, from three meters away to a glance at the label.
Challenge
Stand out on the shelf without shouting.
Supermarket coffee is loud: bright colours, big claims, mountains and maps. Norra needed to be calm and still be the first bag you see.
One colour per origin, one big number, nothing else on the front.
+38%
Sell-through in the first quarter
14
New retail partners in a year
6 weeks
From first workshop to print