Halt Cycles
A young bike brand from Amsterdam that builds simple city bikes, sells them online and runs a small workshop for repairs.
Client
Halt Cycles
Sector
Mobility
Services
Identity, website
Year
2025
Overview
Good bikes, a brand that looked like a hobby.
Halt had a loyal following among commuters, but the name, the logo and the shop had grown one piece at a time. Nothing looked like it came from the same company.
We gave the brand one voice and one system, then designed a website where choosing a bike takes three questions instead of twenty.
Challenge
Sell a bike to people who have never bought one online.
Most buyers want to touch a bike before they pay for it. The site had to answer every doubt, from frame size to delivery, before anyone asked.
Three questions, one bike, delivered ready to ride.
2.4x
Online orders in six months
-31%
Returns on frame size
9 weeks
From brief to launch